A much smaller portion of the profit goes to companies in the cities where the tourists arrive by air. Vehicles, food, local guides, and other products come from here. Almost none of the profit ends up in the hands of the people that live in or near, and ultimately control, the biodiversity that tourists go to see. This equation needs to be reversed if ecotourism is going to play a significant role in biodiversity protection.

To do this, the local people need to own the tourism. They need to own comfortable lodges that will attract customers. They need to speak fluent English, and be trained as guides capable of guiding the most demanding naturalists and bird watchers. They must own their own vehicles so that they provide the service of picking people up from the airport. They must have web sites that will attract clients, and have prices that provide a commission for travel agents. With this, all of the profits, except the commissions, will stay in the community where the biodiversity is. A clear reason to preserve this biodiversity will be obvious.

The Focus Conservation Fund, together with Focus Tours, Inc., has helped Pantanal landowners build a simple lodge at the Jaguar Ecological Reserve. This has brought Pantaneiro youth back to the Pantanal. The lodge is owned entirely by a Pantaneiro family. The result has been to keep Pantanerios in the Pantanal, earning a fair living and protecting their habitat. It will be difficult for land squatters to invade, a problem facing many forested areas. The alternative is large-scale cattle ranches where rainforests now stand.

The result will be Pantaneiros continuing to live in the Pantanal, earning a fair living and protecting their habitat. It will be difficult for land squatters to invade, a problem facing many forested areas. The alternative is large-scale cattle ranches where rainforests now stand.